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Simone Sassmannshausen
Simone Sassmannshausen

Co-founder of PR-agency, Ganbaroo PR PR

Tell us a little about yourself

In my private life, I love to balance out a wider social lifestyle combined with a more inward lifestyle including yoga, meditation, and stand up paddling sessions. I need both to be happiest. I love trying out new restaurants, going to art house cinemas, and discovering new biodynamic wine bars. But I also do love more spiritual-minded activities, more focused on food for the soul.

I’m a true connector, as that is what I love doing most. I love matching people, brands, and businesses together. I see my work as cross-pollination, where I united products and people. See new things grow from there. I started my career in advertising but after a year or so I decided to look into public relations. Soon after switching, I became the co-founder of Ganbaroo. Ganbaroo PR PR is one of the leading fashion & lifestyle PR and Positioning agencies in the Netherlands. Originally based around fashion, couture and luxury brands, the client portfolio has evolved to include more and more lifestyle, culture, and design brands. Ganbaroo PR PR's success is based on a distinctly personal approach to clients and their brands. "We represent our clients personally and sincerely, so we only work for brands that we respect and believe in ourselves. We put great importance in long-standing and close relationships with the people behind the brands we represent. " "Getting a brand into the desired market position is one thing - holding on to your desired image sustainably is what takes the most effort and commitment. The same applies to our relationships with our media partners, journalists, stylists, and celebrities. Since we work together so intensively, personal connections, respect, and enthusiasm are central to our work".

What is your everyday routine?

As a mother to a fantastic 3,5-year-old girl, I am very aware of the need for a more structured and balanced out lifestyle than before I had a child. I love travelling and doing things, I’m a fairly active person and so is my girl. I, therefore, need to be more strict on how much can be done in one day. As a mother, I feel what is good for me through my daughter. She mirrors my being and lifestyle.

What is your approach to a healthy lifestyle?

To me, food, supplements, physical and mental training are the key to a healthy lifestyle. However, I do need to indulge without feeling bad about doing so. I have therefore become very good at balancing out.

Why did you start taking VITAVIVA? How do they affect your everyday life?

I’m taking the Vitadaily, extra vitamin D, probiotics, and when I feel low in energy or sick I take VITAMAX. My daughter Pippa takes the multi-vitamins and probiotics for kids.

Is VITAVIVA different than other supplements you have taken? If so, why?

The dosages of ingredients are very high and therefore very powerful. I had the best pregnancy ever, I felt so vital and strong. I can see the results of taking my supplements during my pregnancy in my healthy, vital, and full haired little girl.

Do you have a mantra that you swear by?

"Sometimes I pretend to be normal. But it gets boring. So, I go back to being me.”

Which are your favorite VITAVIVA products and why?

I love the new products where the right components are dosed in little daily take-away sachets. Super easy for travelling and great to balance out your personal needs.

  1. VITAKIDS Multi Kids vitamins / 90 gummies

    Price per daily dosage €0.9


    VITAKIDS MULTIVITAMIN is a tasty NATURAL vitamin and mineral gummy that contains the most essential vitamins and minerals for children aged 3-12 years. With coconut oil, natural flavors and natural colors from among others turmeric and elderflower juice.


    This multivitamin for children contains:

    • Vitamin A - supports a normal vision, normal skin and immune funtion
    • Vitamin C - contributes to the normal function of the immune system
    • Vitamin D - supports normal immune function, normal bone & teeth health and more
    • Vitamin E - contributes to the protection of cells from oxidative stress
    • Vitamin B5, B6, B8, B9 and B12
    • Iodine - contributes to the normal growth of children
    • Zinc - contributes to the maintenance of normal bones, vision and immune function
    • Choline - maintenance of normal liver function and metabolism
    • Inositol


    Contains NO artificial additives, NO artificial sweeteners, NO gelatine, NO GMO, NO yeast and NO MSG.

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  2. VITAKIDS PROBIOTICS Kids vitamins / 60 gummies

    Price per daily dosage €0.65


    VITAKIDS Organic Probiotic is an organic tasty natural gummy with probiotics made for children aged 2-12. (NOTE: On the label of the product is says 4 years, but the correct is from 2 years of age.) The small gummies are organic and tastes of strawberry. They contain NO artificial additives or sweeteners. Gluten-free, Gelatine-free, MSG-free, Yeast-free and non-irradiated.


    The VITAKIDS Organic Probiotics boasts the clinically tested strain of Bacillus subtilis (called DE111). Read more of the clinical results here.

    Our organic probiotic for kids contains 2,5 billion organisms pr. gummy.


    Well, everyone may benefit from a great balance of natural probiotics in the gut.

    It may also be relevant to support the child's gut if it has been on an antibiotic treatment, to help rebuilt the natural bacteria in the gut.

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